One week after launch

With the website coming to the end of it's first full week since going live, I thought I'd use the first blog post to capture some of my thoughts in the first week.

First of all, a big thank you!  I've been delighted with all the support from friends, colleagues and connections - sharing the site, liking posts, visiting the website and following the social media.  I'm also very grateful to the number of Veterans in the financial services who have shown their support for the site, and what the site is aiming to achieve.

As we approach the end of the first week, UK Military Money has achieved:

• Over 800 unique visitors to the site.
  
• Around 950 visits to the site (great to see some people have come back again!)
  
• Over 2,800 impressions on the LinkedIn launch post.
  
• 279 followers on the LinkedIn page.
  
• 128 followers on the Facebook page.
  
• 11 followers on the Twitter page.
  
• One offer to be a guest on a podcast.

Before the site went live, I never really considered what the measure of success of the site would be, and it's difficult to quantify.  As I've eagerly been keeping track of the above stats throughout the week, I thought more about what this should be.  The key aim of the site is to provide members of the Armed Forces with more financial knowledge - I'm unlikely to ever truly understand how successful the site has been in achieving that, but if each of the 800 visitors (so far) has picked up on something they didn't already know, and it's resulted in them thinking a little bit more about their finances, the site has achieved the aim!

Thank you again for all your support!